Client / Uska.se it is a start-up company, a job-matching platform targeting base care providers.
Brief / Create a brand identity and a digital brand book for Uska.se
Process / We started a workshop with our client to get to know what they wanted to achieve and why. After that we did desktop research around the existing market of digital job-platforms. We also interviewed the focus group with potential users, which led us to important insights. In our co-creative team, everybody took parts in creative process.
Solution / The identity of uska.se is not just a logo, It is a visual brand language. To create a flexible system that can be applied in different contexts and a language that can grow. The implementation examples show a direction for how the identity can be folded out in print, digital and in physical. We see all medias as a way to support a proud sense of belonging both within the base care provider community and within society.
My Role / Research / Ideation / Image research